Laundry can be…dirty. But it doesn't have to be. Strip yourself of nasty plastic and bulky jugs with Tru Earth. Taye Diggs is here to show you that caring for the environment can be sexy by stripping it all. This was a complete campaign for Earth Month, a labor of love that landed a mention in this ABC article and nearly doubled Tru Earth’s sales. The verdict is in sustainability (and sex) sells.

But it didn’t stop there. We reprised stripping, but this time in a laundromat.

Executive Creative Director: Peter Levin

Associate Creative Director: Tommy Simon
Associate Creative Director: Kirby Harris
Copywriter: McCall Donaghue