SHARE THE MANA WITH TEREMANA
Share the Mana (phrase)
1. To spread positive energy, foster unity among people, and act with integrity and kindness.
Example: "With McCall as our Copywriter, we had no choice but to share the mana. She really brought a good energy to the team that we couldn’t find anywhere else.”
Teremana Dwayne “The Rock” Johnson’s record-breaking and award-winning tequila brand. While other spirit brands promote seeing and being seen, Teremana focuses on sharing time with the people you truly love. At Bray & Co, I was an integral part of organic ideation, spearheading and leading a team of designers through the execution process, providing social strategy and campaign ideation.
TEREMANA TIME
Teremana Time is a mindset. It’s hanging out with your friends and not realizing four hours have passed. To communicate this, we needed to showcase the intentionality of people gathering with said mindset. The occasion is secondary to the intention.
Producer: Natalie Romero
Art Direction: Jake Alviene + Zoë Joffe
Production team: James Lee and team (of Lee Media)
Drink Stylist: David Probasco